USE: REVERSE IMAGE SEARCH HELPS YOU IDENTIFY AN IMAGE SOURCE AND THE PEOPLE OR OBJECTS IN IT
Google Reverse Image Search / TinEye
01 Google Reverse Image Search
Go to https://images.google.com, click the camera icon, then upload an image or paste the image URL.
02 TinEye
TinEye: Visit https://tineye.com, upload the image or paste the URL, and review the matches showing date and source.
Tip: Look for the oldest instance of the image to determine its original context.
USE: TRACK CLIMATE-RELEVANT TRANSPORT (E.G., PRIVATE JET EMISSIONS OR SHIPPING ROUTES)
FlightRadar24 / MarineTraffic
01 FlightRadar24
FlightRadar24: Go to https://www.flightradar24.com, search for airport or flight, view details.
USE: MONITOR AND ANALYZE FUNDING BEHIND CLIMATE-RELATED ADVERTISEMENTS TO UNDERSTAND WHO IS PROMOTING THEM AND HOW MUCH IS SPENT.
Ad Spend Analysis
01 Meta's Ad Library
Visit Facebook Ad Library at https://www.facebook.com/ads/library/ (also covers Instagram).
Enter keywords related to climate topics (e.g., climate change,carbon tax, renewable energy).
Filter by location, date, and advertiser to narrow results.
Review ad creatives, impressions, and estimated spend data provided.
USE: ACCESS OLD VERSIONS OF WEBSITES FOR DELETED OR CHANGED CLIMATE CLAIMS
Wayback Machine
Go to https://archive.org/web.
Enter the URL of the website you want to check.
Select a date from the calendar.
Compare past and current versions of the page.
Tip: Ideal for tracking changes in greenwashing or shifts in public messaging.
USE: VERIFY IMAGES/VIDEOS CIRCULATING ONLINE
InVID WeVerify Plugin (For Chrome/Firefox)
Install the plugin from https://www.invid-project.eu/tools-and-services/invid-verification-plugin.
Right-click any video or image on social media.
Select “Open in InVID”.
Use tools to extract keyframes, perform reverse image search, and analyze metadata.
Tip: Best for checking if media is old, misused, or altered.
VERIFY